Kvarteret / Fristaden
Media: Consept designer and creative maneger
Venue: Styckmästargatan 10, Stockholm
Fristaden is a nightclub concept, the first of its kind, where visitors is part of an interactive preference during there club visit. You can se it developing all around the world in preferences like Maria abrahamovic ore at the immersive teater sleep no more in NY, where the visitors are a part of the art and not just the observer.
Fristaden was build in abandoned slaughterhouse premises in Stockholm's inner city industrial area 2018.
I wanted to make a club where it was socially accepted to talk to strangers. This is otherwise social acceptable in toilet queue where it is okay to cold talk to strangers meanwhile you wait for your turn. I wanted to make that kind of behavior a norm in a whole nightclub.
Prefomnece based on psychology and the connection theory based on trust and vulnerability. Involving the unprepared visitors be a part of a time base art preformece that interacts to create new meetings with other strangers at the club.
By splitting groups and bringing strangers together in different environments, its a trigger for new conversations to confirm the absurd experience.
The concept was created to make visitors tripp of their mind without using traditional drugs.
Every week new installations were created in the eight rooms that look like something from a film set ore consecrate exhibition.